News
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How luxury brands in China are navigating the pandemic, and why other countries should take note
For years, luxury brands around the world have been slow to adopt digital. But the pandemic has sped up the process, forcing many to pivot and innovate during a time when a large number of transactions are happening digitally. While some luxury brands are still...Read more -
How Live Streaming Commerce Took Off in China During the Pandemic
Live streaming commerce—a form of online shopping that is interactive and takes place in real time—is creating new and innovative ways for brands and retailers to connect with consumers. The format has gained wide popularity in China particularly. Retail ecomm...Read more -
The trend of China’s Online Advertising
With the rising online customer acquisition costs, the increasingly complex and fragmented communication channels, and the constant iteration and upgrades of marketing technologies, advertisers now have more and more diversified marketing options while facing increasingl...Read more
